ÁTOI Skincare

I was commissioned to help build the digital experience, and help develop a brand style. The brand is hinged on its simplistic qualities. To complement the delicate logo and warm vision for a quality and tailored brand, the experience needs to conveys modernity and sophistication. The colors chosen are warm and graceful & the supporting graphics are delicate and feminine—all which pays tribute to the founder's warm and friendly personality.

This was the brand's first appearance into the digital e-commerce space, as they have traditionally sold products in a brick and mortar store. The informational architecture and content strategy was important to get right. It was equally as important to build a seamless and simple experience that captures the brand essence.