Spire Hawaii

Web Redesign & Relaunch | www.spirehawaii.com

Project Overview

Partnered with Spire Hawaii to redesign the website with a new brand repositioning. The goal was to refresh the digital experience to be fully reflective of the brand values and differentiate against competitors. We defined a new site architecture that allows easy way-finding for prospects and clients.

The work is ongoing as they have planned to expand the branded website and social media presence.

My Contributions

I was part of a team of talented design professionals to lead a successful redesign of the Spire Hawaii branded website.
- Project Management
- Strategy
- Visual Concepts
- Informational Architecture
- UX/UI Design
- Branding
- Responsive Web Development

The Process

Brand Design, User Experience

Web design

We worked closely with the Spire Hawaii team to understand the new brand positioning and to create a bespoke design concept that embodies the new brand direction. The project was broken out into two phases: with the first phase being the design stage. We had multiple conversations with the stakeholders to understand the competitive landscape and their value propositions. We presented a new website redesign concept that highlights their services, expertise and history of practice of over 60 years of existence in Hawaii. We used vibrant colors and graphics to help tie in with the Hawaiian culture.

Sample section from Spire Hawaii website

Cont'd

Web Designer

Built using Webflow

The second phase included the responsive site build in Webflow. With my extensive knowledge of HTML & CSS, we helped to implement dynamic collection lists, micro-interactions and UX enhancements. We successfully launched in mid-July, and continue to support the Spire Hawaii team on post-launch enhancements and future collaboration.